WE ARE A LUXURYWEAR EASTERN FUSION BRAND THAT IS ROOTED IN HERITAGE AND CULTURE.

Founded by Mahpara Khan and Shumaila Shahnawaz, the duo has had a marked impact on the Pakistani fashion and textile industry.

Shumaila (Guddu) is widely regarded as one of Pakistan’s foremost authorities on brand visuals. Her work has been published in prestigious global magazines such as Vogue Italia and Vogue India. With 2 LUX Style Awards, over 12 years of experience and 40000+ fashion photographs to her name, Guddu brings a wealth of experience and style to the brand.

In 2018, Guddu successfully fought and recovered from cancer, while expanding her business and being a mother to 2 beautiful children.

At the age of 26, Mahpara Khan co-founded AUJ, and crafted the debut collections for Rungrez and several other major fashion brands. In 2018, she also designed several successful print and fashion collections for Sapphire.

Alongwith this brand, Guddu and Mahpara also run GSMB Textiles, YES (www.yesonline. pk), and have two more retail brands in the pipeline for 2019. Out of the 170+ people working across their ventures, over 85% of the top tier management are women.

We craft our designs by fusing global trends with our local values. Every single collection is designed from sketch by our talented team, and curated to perfection. To us, a piece of original art is a noble undertaking. We are fiercely protective of the arts, the environment and the equality of opportunity for every human being.